Why a doctor? Why a lawyer? Why an accountant or auto mechanic?
Because it’s never in your best interest to do something half-assed. When something important has to be done, it’s safer, faster and more cost-efficient to hire someone with the specialized training and experience to do it well.
Very simply, an administrative assistant with Microsoft Publisher can’t do what a full-service marcom firm can do. Neither can a young, inexperienced, fresh-out-of-school graphic designer. Trusting your reputation, your market share and your business’ survival to them is a mistake.
A little like trusting your college-biology-minor neighbor to diagnose your coronary artery disease ... and perform an angioplasty in your basement with a plumber’s snake.
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Some people scoff when we compare ourselves to doctors, lawyers and CPAs (mainly doctors, lawyers and CPAs). They have rigorous academic training and strict licensing requirements. That’s a good thing: If they make a mistake, you can die, go to jail or go bankrupt.
You won’t die because of a marketing communications mistake. You probably won’t go to jail. But a mistake will cost you money. And it can destroy your reputation or make you lose market share. A big enough error can put you out of business.
That’s why you call in a specialist. Because it’s all we do, all day long. Because we’ve been doing it for a collective 120-plus years. Because we’ve got a track record of success. We’re just a lot less likely to make a mistake.
Click here for more on why a marcom firm is usually more cost-effective than building an in-house department. |
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